ZEISS has expanded its retail footprint in India with the launch of the first ZEISS VISION CENTER in Madhya Pradesh, opened in partnership with New Look Optix in Indore. The new center marks an important milestone in ZEISS India’s growth strategy, aimed at increasing access to advanced vision care solutions in emerging markets.
The 900 sq. ft. ZEISS VISION CENTER by New Look Optix is designed to offer an elevated and technology-led eye care experience. The center is equipped with advanced German diagnostic technologies, including ZEISS VISUFIT 1000 for precise 3D digital centration, ZEISS VISUCORE 500 for fast and accurate eye assessments, and ZEISS VISUREF solutions that support early detection of a wide range of ocular conditions. Customers can also explore a curated portfolio of premium eyewear and personalised vision care services supported by ZEISS-trained staff.
Speaking at the inauguration, the joint owners of ZEISS VISION CENTER by New Look Optix — V.P. Agrawal, Vishal Garg and Sarthak Agrawal — highlighted the need to bridge the gap between metro-city retail experiences and regional markets such as Indore. Through the partnership with ZEISS India, the center aims to make precision optics, customised eyewear and global standards of eye care technology more accessible to consumers in the region.
Rohan Paul, Business Head – India and Neighbouring Markets, Vision Care, ZEISS India, said the launch represents an important milestone in expanding access to quality vision care across the country. He noted that the center brings together advanced optical technologies, personalised consultations and a curated premium eyewear portfolio to enhance the overall consumer experience while encouraging greater awareness around regular eye examinations.
The ZEISS VISION CENTER by New Look Optix features an extensive portfolio of ZEISS lenses alongside a curated range of premium eyewear from 40 international brands, offering customers in Indore a destination for comprehensive eye care. The lens portfolio includes ZEISS ClearMind lenses to help reduce cognitive load, ZEISS DuraVision Gold UV lenses for enhanced durability and UV protection, ZEISS MyoCare lenses for myopia management in children, and ZEISS SmartLife lenses designed for digitally connected lifestyles.
Now open to customers, the center aims to combine clinical precision, innovation and personalised service, delivering a seamless eye care experience tailored to both visual performance and comfort.
