Boss X Eddie: Boss Eyewear Campaign Starring Eddie Peng!

Boss Eyewear Fall/Winter 2017 campaign starring Eddie Peng is now the fourth time a collaboration of the brand with the celebrity. Eddie is the brand ambassador for Boss Eyewear and he completely embodies the youthful masculinity and modern sophistication of the brand

The partnership between Boss Eyewear and Eddie Peng started in Spring/Summer 2016. Shot by photographer Glen Luchford, the new Fall/Winter 2017 campaign once again stars Eddie Peng in the cinematic and evocative aesthetics of Old Hollywood movies reinterpreted for the modern day. The lightweight and sophisticated eyewear styles with ultra-thin temples come in innovative material combinations and subtle colours.

“This season’s colours are more muted and subtle, which suits me perfectly. The truth is, I am instinctively drawn to quieter colours. The carbon and rubber range is especially appealing. It seems like such an unlikely combination of materials, yet everything comes together so elegantly,” said Eddie Peng.

Lightness And Wearability: Boss 0949/S Sunglasses and Boss 0950/F Optical Frames

The new sporty men’s sunglasses and optical frames feature ultra-thin temples that are characterised by two carbon fiber layers for a light effect and feeling. The ultra-light structure and the rubber end-tips provide guaranteed comfort.

Boss, 0950/F

The sunglasses (0949/S) are available in colours that pair perfectly with the Acetate and Carbon from which the designs are crafted. The colour range features: – matte blue with blue carbon temples and blue mirrored lenses (ADV) – matte black with black carbon temples and gray silver mirrored lenses – matte dark Havana with brown carbon temples and grey polar lenses.

Boss, 0949/S

Advanced Craftsmanship: Boss 0936/S Sunglasses and Boss 0937 Optical Frames

This collection’s rectangular shaped metal sunglasses are characterised by impeccable finishing and refined details, such as a riveted hinge and a distinctive micro-pattern on the nose-pads.

The sunglasses (0936/S) are available in following combinations: – matte black with brown lenses (ADV) – matte dark brown with brown lenses (ADV) – matte blue with gray lenses – matte grey with gray lenses.

Boss, 0936/S

The optical frames (0937) are available in matte dark brown, matte blue and matte black. The collection is produced and distributed by Safilo Group.

Boss, 0937


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