Inspired by details from the emblematic Longchamp bag collection, this new collection features feminine shapes, vibrant colors and innovative designs
Each style embodies the brand’s characteristic elegance while honouring the heritage of the brand and traditions of excellence, making a true fashion statement. The ‘Longchamp’ woman shares the brand’s vision of style and active fashion, where the details and finishes, like the relaxed comfort and pleasure of wearing them, make the difference.
“Eyewear is a complementary and logical new product category for the Longchamp brand. Eyewear was the missing element to complete and enhance our portfolio, and the wardrobe of the Longchamp woman.”
– Jean Cassegrain, CEO, Longchamp.
Featured in the launch advertising campaign, this rectangular optical frame stands out for its iconic bamboo hinges, inspired by the design of the Roseau bag, one of Longchamp’s most authentic and recognisable symbols. The acetate frame comes with matching temples and brand’s distinctive horse emblem on the right temple tip.