The company has joined hands with the designer to create an eyewear collection that combines tradition and modernity
Marcolin, consistent with its special consideration for the young and urban universe, pays tribute to its avant-garde spirit presenting a new exciting project with Marcelo Burlon County of Milan.
One of the leading eyewear companies and one of today’s most versatile and influential designers join forces to create a brand-new eyewear collection that perfectly combines tradition and modernity, know-how and innovative design.
County of Milan represents a multi-cultural blend of fashion, music, sport and nightlife: a global lifestyle phenomenon that celebrates diversity and stylistic contamination. A striking visual universe with a futuristic imprint, and yet rooted in the appealing and evocative Argentinian iconography, that has charmed thousands of consumers around the world, giving rise to a real, international community.
“Having the chance to work with a talent like Marcelo is an opportunity to open a window on the future: this is why we took this challenge and we are happy to have done so. And the story is just at the beginning…,” said Giovanni Zoppas, CEO of Marcolin.
“Marcolin is an eyewear expert and an Italian excellence, so working together was a natural choice – a perfect fusion of experiments and traditions, exactly like my vision when I created County of Milan,” stated Marcelo Burlon.
The core values of both companies are epitomised by three exclusive styles that feature premium quality materials, original patterns and handmade details. Each eyepiece will be offered in a unique packaging that recalls the brand’s iconic logo, including a prestigious leather case and the respective cloth, available in black or in a signature pixel texture. A rubber lace has also been designed to add a sporty vibe to the proposals.
The three styles made their first appearance during Marcelo Burlon County of Milan’s fashion show held in January and will be distributed worldwide starting from June 2015.
Madre Tierra Leather
These exclusive and modern sunglasses amaze with their easy-to-wear appeal and their characteristic square-shaped silhouette. The innovative design of the frame is due to the refined combination of the materials and the extreme attention to detail. The acetate structure is entirely covered by genuine, matte black leather and finished off by unique hand-stitched details and metal inserts, which highlight both the front and the temples, adding a fresh and young vibe to the whole look.
Madre Tierra Pixel
Essential lines and captivating details liven these polished, square-shaped frames up. The black acetate silhouette contrasts with the exclusive white-gradient, pixel texture that embellishes the internal side of the temples, recalling one of the brand’s signature patterns. A shiny metal clip-on with flash, gold lenses marks the ultimate glamorous touch representing the perfect addition to the accessory, ideal for the unconventional consumers who constantly seek unique and contemporary items.
Madre Tierra All Black
The square front of the proposal revisits a classic shape with a fresh, stylish twist, through the metallic clip-on that originates a modern double-bridge structure. Its shiny profiles embrace bold, gold flash lenses that stand out on the black acetate frames. Metal details, such as the iconic logo of the brand, adorn the temples and the front, for a perfectly balanced result of sophistication and urban appeal.
