Maui Jim launches HT (high transmission) lenses in their Sporty series exclusively for India

A perfect fit for extensive summer outings with frames that are saltwater safe.
Sleek look makes sure your style quotient is kept high along with the comfort factor.

HoOkipa-with-Maui-Rose-lenses-by-Maui-Jim$179-US-MSRP-R407-10-HiRes-(1)Competitive, sporty and ultra modern! Ho’okipa, the latest offering from Maui Jim is a rimless frame sunglass that promises complete protection on your adventure outings while ensuring that you are making a style statement even on an outdoor sport.

Derived from the Hawaiian word “ho’okipa,” meaning hospitality, Maui Jim’s new Ho’okipa sunglasses are perfect for fast-action sports or re-energizing on the shore with lens treatment and frames that are saltwater safe.

Interestingly, Maui’s Ho’okipa Beach is the world’s premier windsurfing spot where you can watch the best compete.

With an ultra-modern design, Ho’okipa comes with a rimless frame for an unobstructed view and a gloss finish for a sleek look. While ensuring your eyes are most comfortable behind it, the glasses will also ensure great coverage for protection against wind, blowing sand and debris.

Plus, a refined rectangular frame compliments a range of facial shapes. So whether you are oval or a heart shaped faced, you do not have to worry about the frame.

HoOkipa-with-Neutral-Grey-lenses-by-Maui-Jim$179-US-MSRP407-02-HiResThe shades are a perfect wear for extensive summer outings and would protect your eyes against wind and sand; and with lens treatments and frames that are saltwater safe it is also a perfect pool or topside eyewear.

“We try to bring out an interesting mix of products for our consumers. So, we balance them with bold and trendsetting products with those that are simple yet fashionable. Ho’okipa is an offering for those who love outdoor adventures and like their sunglasses comfortable yet stylish,” said I Rahumathullah, Managing Director, Maui Jim India.

The sunglasses come with the Ho’okipa High Transmission lens (HT) that has been specially designed for the Indian market and is not available in any other part of the world. In fact, Maui Jim Inc USA has extended this color lens in sport series exclusively for India.

You will find this simple yet perfectly stylish sunglass in three gorgeous colors combos: Gloss Black frame with HCL Bronze lens, Tortoise with Maui Rose lens that provides a subtle rose tint, and Gloss Black frame with Neutral Grey lens.

Its neutral grey lens offers rich color and contrast along with the highest available light production, unlike ordinary grey lenses that flatten light evenly across the spectrum. It is  perfect for particularly bright, direct sunlight.

HCL® Bronze is perfect for everyday variable conditions, from full sun to overcast and provides excellent contrast while Maui Rose® is the highest contrast available – excellent for fast moving sports.

HoOkipa-from-Maui-Jim-$179-US-MSRPH407-02-HiResCrafted with unique MAUI JIM PolarizedPlus2® lens technology, ho’okipa is sure to protect your eyes on both sides of each lens. This technology reduces 99.9 percent of harmful glare from any flat, smooth, or shiny surface improving vision and giving crisp detail to any view, even making it possible to clearly see objects and motion at or below the surface of a body of water.

So, if you are looking forward to some outdoor summer adventure, with complete protection  for your eyes and a style quotient that you wear on your sleeve, then pick up a pair of Maui Jim’s latest offering. These cutting-edge, sporty frames will offer clear, unobstructed views of your world in motion.

Priced at Rs 6,990, Ho’okipa is equipped with the regular Maui Jim sunglasses feature of providing giving 100 % shield from UVA and UVB rays. The MauiGradient lenses feature a darker coating at the top that gradually gets lighter moving down the lens. So an appropriate amount of light is allowed to filter through certain areas, while less in places where protection is paramount.

They come with polycarbonate that are scratch- and impact-resistant, injection molded for crisp optics with patented lens treatments that infuse your view with vivid color. Maui Jim is your lightest choice for long days in the sun.

The frames are composed of grilamid, a light, durable polymer with extreme bending strength known for retaining its shape with extra-grip Rubberon temple ends to ensure a secure fit.

Available Hues: Natural Grey; HCL® Bronze; Maui Rose®

Frame Colors: Gloss Black; Tortoise

(eye) 63; (bridge) 17; (temple) 130; 8-base curve

Current Issues



South East Asia

Sign Up