Police's New Eyewear Collection Offers A Dynamic And Modern Look

The 2014 eyewear collection from Police is a combination of quality and design and features both neutral hues and vibrant colours

After inaugurating 2014 with the great announcement of its new testimonial, Neymar Jr, the international football star who is also becoming a style icon thanks to his charm, Police has announced a new collection that exudes personality and authenticity.

POLICE V1918_703
The temples of the eyewear are embellished with small metal details, for a dynamic and modern look

Modern and sleek, the design of the new styles fully embodies the brand’s urban look.

Shapes, colours and inspirations

Police tells the story of a restless traveller seeking far-away places and distant cultures, who loves exploring new horizons. He is a free spirit who lives on the road with a “rock with heart” attitude.

Resulting from careful research into details and techniques, the new collection perfectly combines quality and design. Special finishes embellish acetates with wood, horn and multicolour effects, creating an ever innovative and never taken-for-granted look. The colour palette includes, on the one hand, night shades, mostly neutral hues, such as black, dark ink, asphalt grey, khaki and oil, taken from the road and from true life and, on the other hand, bright colours such as red, green, blue and yellow which recall the sports world.

Optical V1918 col.703

A sleek, ton-sur-ton optical effect is conveyed by the all-over P pattern of the Police logo, revisiting the shape and colour of a timeless classic. The temples are embellished with small metal details, for a dynamic and modern look.


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