Safilo Group, worldwide leader in the premium eyewear sector, and Fendi, the historical Italian Maison and one of the most prestigious in the international luxury scenario, announce the licensing agreement for the design, production and worldwide distribution of Fendi sunglasses and optical frames, valid until December 31st 2022.
“It is with great satisfaction that we announce this agreement with Fendi” – said Roberto Vedovotto, CEO of Safilo Group – “We are proud to add to our portfolio a brand featuring such a great and extraordinary heritage. The savoir faire which has always distinguished Fendi bags, accessories and clothes, as well as their craftsmanship and innovation skills in luxury furs, will be highlighted and fully transferred to the eyewear collections, thanks to Safilo’s expertise and proficiency in interpreting luxury codes and values. This agreement further strengthens our partnership with LVMH Group, thereby allowing Safilo to create an even closer relationship with our best clients worldwide”.
“Our decision to sign a partnership agreement with Safilo Group arises from deeply shared common values and intentions” – declared Pietro Beccari, Chairman and CEO of Fendi – “Safilo’s know-how, their obsession for quality and innovation, together with the history and undisputed experience acquired throughout the years in the eyewear industry, are core elements which perfectly match Fendi, an iconic brand inspired by a great and established tradition, but constantly cutting-edge and forward-looking”.
Fendi eyewear collections, conceived and created for a sophisticated, feminine and elegant woman, will be available from January 2014 in Fendi boutiques, as well as in the best department and optical stores worldwide.