All entries will be available for online voting, open to consumers for rating and testimonials
With the ZEISS ‘YOU&EYE’ AWARDS, FourPlus Media, a leading publishing house that caters to the niche demands of the optical trade through its magazines and ZEISS, a name associated with some of the best innovations in lens and lens care, on board as title sponsors, will felicitate the spirit of innovation, effort and talent amongst the eyewear retailers in the country. It is an endeavour to bridge the gap and open up new channels of communication between opticians, the brands and their distributors in order to facilitate the growth of the trade at large.
HOW TO PARTICIPATE?
All opticians registering on www.YouAndEyeOnline.com will be given a chance to participate in the ZEISS ‘YOU&EYE’ AWARDS. Read here to know more about the ZEISS ‘YOU&EYE’ AWARDS.
AWARD CATEGORIES & CRITERIA
All entries will be available for online voting, open to consumers for rating and testimonials.
Best Eyewear Retailer
Entries selected from top opticians listed by brands and distributors on the following criteria: 1) Purchase Volumes 2) Handling of Brands Voting by Brand Owners and Distributors 3) Ease of Handling Business.
Best Store Display And Design
Entries are to be sent in by opticians in the form of photographs and videos, including window display. Each entry will have a dedicated landing page on YouAndEyeOnline with rating options for the consumers.
Excellence In Customer Service
Entries given to all opticians registered on YouAndEyeOnline Each entry will have a dedicated landing page with rating options for the following criteria: 1) Competence of staff 2) Quality of collection available.
Best Marketing Initiative*
Entries are to be sent in by opticians in the form of photographs, campaign artworks etc in accordance to the below mentioned criteria.
1) Concept & its reach 2) Innovativeness 3) Visual representation
To be judged by You&Eye team, key sponsors and advertising professionals
Excellence In Clinical Support*
Entries are to be sent in by opticians in the form of photographs and other proof / technical documentation in accordance to below mentioned criteria 1) Availability of state of art diagnostic and testing equipments 2) Optical store with qualified staff and extensive testing facilities 3)Tests performed.
To be judged by You&Eye team, key sponsors and optometry college principals Entries are to be sent in by opticians in the form of photographs.
Best CSR Initiative*
Entries are to be sent in by opticians in the form of photographs and other proof / technical documentation.
To be judged by You&Eye team, key sponsors and industry experts.
Lifetime Achievement Award
To be internally decided by You&Eye team and key sponsors based on seniority.
