For the brands, the optician is the king. What the optician wishes and commands, the brands deliver. So use your powers as the optician and let the industry know what your customer needs by voting for the brands that make your business flourish
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It is once again time to make some noise. It’s going to rain VP Awards soon. That time of the year when the industry collectively gets to see what the consumer wants, where the eyewear trend is shifting. And if the brands are delivering it.
