100% Optical Signs 5 Year Deal with ExCeL, London

Media 10, organisers of 100% Optical, the UK’s new annual international trade exhibition taking place from February 16-18 at ExCeL, London, has signed a long-term strategic deal with ExCeL to host five 100% Optical events at the venue between now and 2018.

The agreement with ExCeL was secured by Media 10’s Managing Director Lee Newton in a recent meeting (on 17 May) with ExCeL’s Director Jeremy Rees, whose company committed significant support to host London’s biggest optical event. Jeremy said: “We’re pleased to have the commitment from 100% Optical over a long period and we are confident that Media 10 will create the UK’s leading optical event.”

100% Optical recently commissioned one of the UK’s largest research companies to create the industry’s most comprehensive database of UK and international Opticians and Optometrists and announced the launch of an optical industry wide census.  The census commenced at the beginning of May discovering more about working practices, its development and the staff, including Opticians and Optometrists that work within them. Now,100% Optical would like to invite companies to contribute to a more focused industry study taking place at the end of May.  Saul Leese Media 10 Marketing Manager said: “The census is going well. We’ve covered around 2,000 businesses so far but for the second phase we’re keen to engage with manufacturers and eyewear design companies as to the sort of information they want from a census.”

The organiser of 100% Optical has recently been nominated 9 times for an award at this year’s event industry awards – AEO (Association of Exhibition Organisers) Excellence Awards 2013. Already the most awarded event organiser over the past decade, Media 10, is renowned for event design won Event Organiser of the Year in 2012. Nominations include Best Trade Event for 100% Design, which uses the same award winning floor plan as 100% Optical and Best Trade Marketing Campaign in 2012.

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