A New Strategic Partnership For Adlens In Israel With Rassin E & F

Adlens, the technology company specialising in the development and commercialisation of easily adjusted, variable focus eyewear, officially announced their new partnership with Israeli eyewear distributor Rassin E & F, Eyewear and Fashion.
Opticana_signingWith 15 years industry experience Rassin E & F, Eyewear and Fashion is owned and managed by London based Israeli, Efrat Rassin.

According to the agreement, signed on 18th December 2013 and effective immediately, E & F is the sole representative and distributor of Adlens in Israel for The John Lennon Collection, based on the Fluid-Injection technology, and the new Alvarez technology based line, Adlens Adjustables.

“We are excited to launch Adlens’ products in one of the leading new technology hubs in the world” – said Adlens CEO and Executive Chairman Michael C. Ferrara – “The partnership with the Rassin family will allow us to maximize the potential of variable focus eyewear in the Israeli market”.

Based on the knowledge and experience in both the Israeli and international eyewear markets, Rassin E&F strives to bring innovative products to the Israeli eyewear consumer as part of its vision that eyewear should be experiential and exciting.

Efrat Rassin, founder of Rassin E&F, has commented: “Adlens’ innovative variable focus eyewear has a great potential in solving specific vision problems with a simple and fun technology.”

The John Lennon Collection – endorsed by Yoko Ono – is the second generation of Adlens®’ variable focus eyeglasses based on Fluid-Injection technology and covers a range of -4.5 to +3.5 dioptres. It was designed to provide a simple way of achieving instant prescription and immediate dispensing.

Adlens Adjustables – is the second generation of variable focus glasses based on the Alvarez technology. They consist of two wave-shaped plates that glide across one another to change the power of each lens (-6D to +3D).

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