Opti 2014 – Truly International Gathering That Sets A Direction For The Year Ahead!

The optics industry has started 2014 in great style at Opti – the international trade show for optics & design. Over 500 exhibitors are showcasing their innovations and latest product releases at the Fairground Messe München between 10 and 12 January 2014.

See Better. Look Perfect, as rightly stated by Rodenstock at Opti 2014. This premier event for the optics industry provides an international platform to the entrants with fresh ideas and inspiration as they take the new business year head on!

Opti 2014 races the trends in optics industry as leading international brands and small innovative designers have assembled to showcase, engage and exchange design and technology innovations. The trade show in Munich is a truly important event for opticians, contact lens specialists and representatives from within the industry and the wholesale trade.

The event is observing the latest trend in the eyewear fashion. Conspicuous design, unusual material, unconventional styling, big, retro, colourful frames; mark a major fad. As seen, Claire Goldsmith, german manufacturer of eyewear and glasses uses traditional methods and craftsmanship with style.

Rodenstock added much glamour to its already glamourous eyewear collection as Claudia Shiffer, former top model presented her personal interpretation of eyewear fashion at the Opti 2014 event.

The event noticed a little sneak peek of the Gloryfy sunnies by Gloryfy unbreakable as Werner Schreyer, distinguished actor and artist, expressed his take on the eyewear fad. He flaunts the Gloryfy sunglasses as most robust and stylish, further he adds that Gloryfy unbreakable is a fine art.

Increasingly, sunglasses have rightly grown as the expression of ones lifestyle. ic!berlin was seen exhibiting eyewear with bright colours to contrast with the everyday greyness. Ralph Anderl; seller of tin glasses from ic!berlin brillen mentioned that he was at the event to offer more than just metal frames. The metal frames were coated with high end pvd coating. He claimed that ic!berlin were the first ones to use colour on the metal and also made sure of its durability as the colour is fixed pretty well and were not easily removable.

Experts, optic specialists and design professionals are focussing their gaze in the future as 500 exhibitors are not only presenting the design trends, the trade fair is also a huge platform to premier latest technology and innovation. Modern techniques adds value to the local opticians when it comes to selling. It is the key to success in the eyewear market. Dominik Finkeldei, managing director of Breitfield and Schlikert mentioned that only when opticians are able to add uniqueness to the glasses that one makes and thrive to stand out in the competitive market to create a niche, one can enjoy success.

Opti 2014 is valued as the catalyst for success that crosses the whole optic industry. Jan Thöre Föhrenbach, national sales manager at Alcon Pharma adds that meeting the customers at the Opti 2014 is always a great way to start the new year. Three days in Munich, Opti 2014 is spreading a fresh perspective and greater opportunities to the participants, key players, newcomers and numerous trade visitors.

Mr. Dieter Dohr, CEO and President of GHM Gesellschaft für Handwerksmessen mbH, the organizer of the show, had reported earlier : “Demand from exhibitors from Germany and abroad wanting to take part in this event remains strong.” All the key players in the market, plus exciting newcomers, will be presenting their products and services in the four exhibition halls at the fairground Messe München. Interest will as usual be high in the Opti boxes, where start-up companies present themselves to the international trade audience, often for the first time. This section is being extended to twelve boxes in 2014, up from eight boxes in 2013.

Around 500 exhibitors are presenting their new products and innovations on 40,000 square metres of exhibition space. “Opti has established itself as a platform for premieres right at the beginning of the year,” says Mr Dohr. “Many companies have adapted their product cycles to Opti, which means that Munich is the place to take a first look at lots of new ideas and developments.” Each year Opti attracts more and more exhibitors and visitors from outside Germany. The last opti featured 491 companies from 31 countries, and 23,243 trade visitors from more than 70 countries made the journey to Munich.

Opti has established itself as the premier start-of-year event for the optics industry. Every year, it attracts more and more exhibitors and visitors from all over the world. Not only is it a showroom for leading global brands, it is also the perfect opportunity for small designer labels and manufacturers to present their masterpieces. The product categories on display include frames, sunglasses, contact lenses, glasses, technical devices, shop fittings and shop design.

Despite the extensive range on display at the show, this event is a compact and highly efficient forum for business, thanks to the clearly structured layout. For example, each hall has specific focuses and highlights: Gathered together in Hall C1, for example, are established lifestyle brands and attractive collections. Eagerly awaited (world) premieres in lenses and contact lenses are regularly presented by the exhibitors in Halls C2 and C3, which is also the place where visitors can find the sections on technical equipment, precision tools and low vision.

The Opti forum is a real hotspot. Interesting keynote speeches and top-class panel discussions are offered. Trendsetters and trend scouts come together in Hall C4, where innovative, unusual and original design ideas can be reviewed. Also on show are shopfittings and interior design, focusing on perfect presentation of products for opticians. Using specific examples – such as spectacle frames, contact lenses and accessories – exhibitors demonstrate how to present products to best effect, and even how to use certain scents to enhance the overall customer experience. And in the opti forum top speakers will be giving interesting lectures in which they present fresh ideas for use in day-to-day business, marketing and sales. Simultaneous interpretation (German/English) will be provided at all the talks.

Outside the halls, too, everything is within easy reach. Munich, one of the world’s most attractive destinations, is on the doorstep. Those who want to explore for themselves, after a busy day at the show, can take the underground railway (U-Bahn) direct from the exhibition centre into the heart of the city. The journey time is just 20 minutes. For further information on Opti go to: www.opti.de/en.