Rodenstock is starting an extensive international end-consumer campaign for the launch of the expanded Ergo® portfolio.
In order to raise awareness for the topic of computer spectacles and generate the highest numbers of visitors for the website and hence also for the shops, Rodenstock is putting an extensive media campaign into the digital media. Online banners and the company’s own social media channels will pick up spectacles wearers exactly where problems seeing arise and where computer spectacles can help. Advertising material packages for the POS and new consulting tools, for the iPad as well, complete the campaign.
Interested opticians can find out more from their sales representatives.
New Website for World Sight Day
Starting on October 10th, end consumers will find a website at www.relax-your-eyes.com with vivid information dealing with the topic of computer spectacles with Ergo® near comfort lenses. These lenses ensure relaxed posture when sitting due to the extra-large field of vision. This means that tension in the neck and headaches will be a thing of the past.
Visitors will benefit from super promotions up until December 16th, and will also have chances to win valuable prizes such as five each of the MacBook Air or Kindle Paperwhite, for example. The highlight of the promotion site are coupons valued at 20 euro each, which can be redeemed for Rodenstock computer spectacles up to 16 December 2013. Interested parties can find nearby participating opticians by using the search function.
Need for Awareness Training in the Population