Einar Italia Granted Exclusive License To The Valentin Yudashkin Brand

Valentin Yudashkin line will be distributed in prestigious outlets in Italy and abroad

Einar Italia, the new company of the Belluno optics industry launched from the Sover Srl business unit, signed an exclusive agreement for the design, production and worldwide distribution of sunglasses and optical frames with Valentin Yudashkin, the only Russian designer belonging to the French Chamber of Haute Couture.

“I am proud of being able to pursue this initiative,” stated Einar Italia President, Stefano Cannicci, “Valentin Yudashkin is one of the most important and respected Russian fashion designers. With this agreement, the collection that has already been present in Russia for over a decade may also achieve major success on other international markets”.

The Valentin Yudashkin Eyewear line will be distributed in prestigious outlets in Italy and abroad – with the exception of Russia, Belarus and Kazakhstan, already covered by another “Being the first Russian designer to distribute a prestigious collection on international markets is already a great achievement, but I consider it both a new starting point and a new challenge. With the collaboration between Einar Italia and VY Group Limited for the design, production and distribution of the collection, we wish to give our brand even more prestige and visibility,” stated President of VY Group Limited, Valentin Yudashkin.