Greg’s appointment comes at a time when Adlens is set to introduce their AdlensFocussTM eyewear to the US
Adlens, one of the global leaders in adjustable focus eyewear, announces the appointment of Greg Nugent as Non-Executive Board Director.
With global acclaim for spearheading innovative campaigns and initiatives at the London 2012 Olympic & Paralympic Games, Greg has gained significant praise for leading the marketing effort for the two biggest projects in UK history. From naming the ‘Games Makers’ to penning the line ‘Inspire a generation’, Greg piloted the marketing programme for the 2012 Games, directing the spectator experience, management of data, campaigns, advertising and research. Since the Games, Greg co-founded Inc. London Limited which advises clients on major projects around the world.
The legacy of the London 2012 campaign is unparalleled in the public consciousness, with data showing an overwhelmingly positive long-term view of the cultural and economic benefits achieved. This continued success demonstrates the thorough understanding Greg has of an incredibly broad group of stakeholders. He brings invaluable insight and marketing expertise to Adlens – and will to accelerate its journey in bringing adjustable focus eyewear to the world.
“Greg is a globally renowned expert and we are delighted he will be helping us shape and deliver our vision to a global audience. His arrival is timely as we are poised to introduce our ground-breaking AdlensFocussTM eyewear to the US through our relationship with Luxottica in selected LensCrafters stores,” explains Michael C Ferrara, CEO & Executive Chairman of Adlens.
Greg commented, “James Chen is a remarkable individual and I am thrilled to be working with him and the team at Adlens. It’s an exciting time for the business and I look forward to playing a part in seeing the stunning innovations come to life for customers all over the world.”
Greg officially joins the board on 1st October 2014 as a Non-Executive Director.