HOYA Successfully Launches Hoyalux iD MyStyle V+

With an exclusive event at theatre Le Trianon in Paris on September 27th, Hoya successfully launched its new individualized progressive lens Hoyalux iD MyStyle V+. The event took place during the annual SILMO trade show for optical professionals.

lowres-Hoya-mystyle-v+The full evening program was attended by nearly 600 guests from over 20 different countries who enjoyed a mixture of the best entertainment, interesting lectures and excellent food. The event was hosted by renowned television journalist Ms. Asha Sumputh. The evening took off with an introduction of Hoya’s vision on innovation by Mr. Hans Werquin, President Hoya Vision Care Europe and a view on today’s optical industry by Mr. Patrice Pineau, General Manager Hoya Lens France, followed by Canadian guest speaker Dr. Isabelle Legault, researcher at the University of Montreal.

Dr. Legault clearly demonstrated to the audience how the brain deals with visual deficiencies and conflicts, focussing especially on binocular rivalry.

Mr. Petri Eskola, Optometrist, Hoya’s European product specialist and trainer of Hoya Faculty, the Education and Experience Centre in Budapest presented Hoya’s answer to the effects of binocular rivalry: Hoyalux iD MyStyle V+. His clear presentation focused on the three essential elements of this new progressive lens: Hoya’s unique Binocular Harmonization Technology that takes the difference in prescription between the left and right eye into account, the new Hoya iDentifier software and Hoya’s patented binocular performance measurement program Binocular Eye Model, which guarantees the design is verified under real life circumstances before production. As a result, Hoyalux iD MyStyle V+ is the most individual lens ever sold by HOYA, and provides split second clarity, putting everything in instant focus for the wearer.

As the evening was closed off by a walking dinner and live DJ and VJ, Hoya can look back on another successful launch of a member of the premium V+ range. In 2012 Hoya introduced Hoyalux iD LifeStyle V+ during the InnoVision event that took place in Berlin.

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