Lacroix & Lunettes Grasset Associés Announce Partnership at Mido 2014

Grasset Associés plans to launch the first ever Lacroix Eyewear Collection


At Mido, Lacroix and Lunettes Grasset Associés announced their partnership, that was initiated in September 2012.

Bringing together Grasset’s know-how, and the technical expertise of the Lacroix, the collaboration has allowed new bold perspectives to arise, with the creation of products labelled with Lacroix DNA.

18 months of research, reflection, discussion and ideas have made it possible to create eyewear and sunglasses which bear the distinctive and remarkable signature of Lacroix creations.

Featuring a unique construction directly inspired by skis, Lacroix eyewear is manufactured with the finest materials for exceptional comfort.

Inspired by top of the range clocks and watches, magnesium, titanium or carbon fibres are assembled with high precision to give outstanding results.

Henri Grasset, President – Lunettes Grasset Associés says, “Lacroix is a new challenge for Lunettes Grasset. The collaboration between our teams and the Lacroix teams was omnipresent at each stage of reflection and creation of the eyewear. The exchange of know-how and vision allowed us to push our thoughts to the maximum and dare us to change our past achievements and habits. We are very proud of the collection we have achieved; it is not only in perfect accordance with the technological dimension of the brand but will go on to create a new standard of quality in the world of eyewear.”

Bertrand Roy, CEO – Lacroix Skis said, “Our passion for products, our knowledge of the mountain and our quest for elegance pushed us to ask ourselves about a range of Lacroix eyewear. An encounter with Henri Grasset and the alchemy of our expertise led us to initiate a unique partnership. The result of 18 months of research for two enthusiasts and their teams allows us to present a bold collection and borrow values from the brand. This creation aims to be the benchmark for top of the range sports eyewear.”


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