Safilo, worldwide leader in the premium eyewear sector, announces a ten-year licensing agreement with Essilor, the world’s leading ophthalmic optics company, for the design, manufacture and worldwide distribution by Essilor of polarized ophthalmic lenses under the Polaroid brand for use with eyewear products in general.
Roberto Vedovotto, CEO of Safilo Group, commented: “We are very proud to start this long-term partnership with Essilor, a Group that has been driven by innovation in the development of lenses for more than 160 years. We consider this project an extraordinary opportunity for Polaroid not only to confirm its credibility and worthiness as a reference brand for the protection and improvement of eyesight, but also to extend its application to eyesight correction, in order to always offer consumers throughout the world best-in-class products.”
