The International Association of Contact Lens Educators is dedicated to raising the standard of contact lens education and promoting the safe use of...
Category - Insight
What does ‘luxury’ mean to you? When you are done answering that in your head, think about what it means to your customer. You will have a number of...
GfK has announced the latest figures for key European retail optics markets (Italy, France, Spain and Germany), registering a turnover of €17.6...
Siraj Bolar, Editor-in-Chief, VisionPlus Magazine shares his insight on methods that can help you grow in a slow market
After sharing his expert views on the current state of affairs in optical business, here’s Pragnesh Gangar talking about what he calls a paradigm...
Want to get votes from your customers? Here’s are some measures that you can take as an optician to bag votes from your loyal customers!
Industries across the country are looking forward to the after effects of imposing Goods & Service Tax (GST) starting July 1, 2017. Here is a...
O2O (online-to-offline) mode of sales has challenged the way b2b eyewear distributors do business
Bausch+Lomb traces its roots back to 1853, started as a tiny optical goods shop in Rochester, New York by a German Immigrant named John Jacob Bausch...
Smart contact lenses, which not only rectify defective vision, but also take up additional essential tasks, will soon be more than just a vision. In...