100% Optical commissions comprehensive census of UK and international opticians and optometrists

Media 10, organisers of 100% Optical, the UK’s new annual international trade exhibition taking place from February 16-18, 2014 at ExCeL, London, has announced it is to commission one of the UK’s largest research companies to create the industry’s most comprehensive database of UK and international Opticians and Optometrists.


The independent Optical Census, which will be conducted by telephone to Opticians and Optometrists, will enable 100% Optical to reach every active trade professional. The study will also offer a rare glimpse of current market conditions, views and trends as well as support the development of key content for the trade exhibition.  

100% Optical Show Manager, Nathan Garnett said: “This industry wide initiative will provide us with the vital insight necessary to deliver an exhibition and education programme that not only meets but also exceeds the needs and expectations of all sectors of the Optical industry both here in the UK and overseas.”

Marketing Manager Saul Leese added: “We’ve spoken to many companies in the Optical industry that have incomplete lists. The survey will enable us to reach every optician in every corner of the country so we can effectively promote the event and gather important market research. In addition every exhibitor at 100% Optical will benefit from being promoted to this list.”

The Optical Census commences on Monday May 6th. Any optical professional that wants to be part of the census can go to www.100percentoptical.com and complete a brief survey. They will then be contacted for a brief interview. The census will for the first time gain greater understanding of the number of Opticians and Optometrists practicing in the UK. At the very least the census will establish every single Optician and Optometrist in the UK as well as the companies they work for, location and size. The census will also establish what they are looking for from a trade event.

Market Makers, the UK’s biggest B2B telemarketing company with clients including Microsoft, Samsung and O2 will carry out the independent survey. Business director Graham Gillett said: “We are looking forward to working on this project. To run any successful business it is vital that databases are accurate and current. Media 10’s audit of the Optical market is incredibly exciting and something the industry should do annually.”

jono-henneseyMedia 10 has also revealed an impressive line up of leading UK and International Eyewear brands already committed to exhibiting at, 100% Optical.  This innovative event comprises four clearly defined shows in one – 100% Eyewear, 100% Lenses, 100% Equipment and Machinery and 100% Business Services.  The array of global Eyewear design talent will feature within 100% Eyewear where a programme of fashion features are planned to showcase exhibitors’ unique and innovative designs, allowing first sightings of new frame designs including sport eyewear for summer 2014.

The latest additions to the growing list of companies from the International Eyewear design community set to exhibit includes: LINDBERG, ic!Berlin, William Morris London, götti SWITZERLAND, Ph & F by Phillipe Hoet, Jono Hennessy, Carter Bond and Zuma Eyewear.

About 100% Optical Eyewear Designers

Lindberg, a world-leading designer and manufacturer of high-end eyewear renowned for breakthrough ideas, technical innovation and distinctive design, the company’s eyewear designs have received 59 major international awards to date.

ic! berlin designs, produces and markets screwless sheet-metal glasses. Focusing on the clip-on hinge system ic! Berlin offers a worldwide unique screwless hinge by holding together both frame and temple with a detachable clip.

William Morris London is an independent company with a very ‘English’ brand. They offer non-designer glasses to every audience, providing superb original designs at a high quality but at an affordable price.

Since 1998 götti Switzerland has been crafting eyewear that blends a couture design sensibility with functionality, so that each pair of glasses is a piece of “wearable art”.

A combination of a passion to design and a recognition of the ever growing demand for original creative eyewear has driven the designs behind the brand Ph & F by Phillipe Hoet. From initial idea to finished product, each frame is made in their Belgian workshop using the finest Italian artisan quality durable acetate, giving Ph & F eyewear a strong hand made character.

Independent Australian Eyewear brands Jono Hennessy & Carter Bond are designed by eyewear artisan Jonathan Sceats. For Jono producing beautiful eyewear is not just about making optical Frames look good it’s also about superior fit, understated independent style and sense of satisfaction when crafting the perfect pair of glasses.

Zuma is the essence of London inspired eyewear design. Concepts created by exciting new designers from the Royal college of Art and the London Institute of Art working closely with Optical professionals and product engineers allow Zuma to deliver fresh exciting designs with a chic appeal.

Media 10 anticipates that around 8,000 international visitors will attend the launch event in February 2014, including; Buyers, Designers, Dispensers, Optometrists, Opticians, Orthoptists, Practitioners, Laboratory Managers, Technicians, Consultants Ophthalmologists, Surgeons and Students.

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