MIDO 2018: A Record-Breaking Edition!

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The leading eyewear expo claims to confirm its global leadership position and its role of excellence in the trade show universe! The numbers of on and off-line international attendance seems to have increased

The 48th Edition of MIDO recorded more than 58,000 entrances of eyewear professionals from around the world

who experienced the ‘wonder’ of an ever- growing MIDO. It filled 7 pavilions, packed with opportunities, events and innovations.

The staggering increase in foreign attendees is tangible evidence of the international appeal of the event, while Italian attendance in the three-day show remained stable, resulting in a 4.9 percent increase in overall attendance and +5 percent in the exhibit space, with a record participation of 1,305 exhibitors.

An all-encompassing experience, the event also enjoyed massive social media success.

The #MIDO2018 hashtag exceeded half a million interactions: comments, likes and shares.


Social users participated in the stream of news from the show, generating an average of 100,000 ‘likes’ per day. Live stories were streamed, primarily on Instagram, from the show floor itself. A non-stop feed of posts from the profiles of visitors, bloggers, influencers and VIPs on hand at the show streamed alongside the official @mido_exhibition profile.

This year the theme was innovation – framed as a spectacular experience and as a business opportunity for eyewear professionals. Strutting their stuff were sports champions, VIPs from the entertainment world and famous web stars

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