Getting nominated and winning a VP Award is a reflection of the love and validation by the Arabian optical fraternity. And this is why optical brands from across the globe take part in this prestigious event year after year — making VP Awards the most celebrated programme in the MENA region’s optical business.
From design innovation to sustainable breakthroughs, here’s a closer look at the power-packed categories that define the VP Awards 2025. And yes, this year...
Celebrating five decades of innovation by merging physics with art.
Racing style meets optical innovation in this nenewed collaboration until 2029.
The new Max Mara eyewear collection enhances the essence of individuality, celebrating every woman’s ability to leave a unique and unmistakable mark. The...
EasyFit Trend evolves with the new Smart Facets function - the solution for the latest eyewear trend.
Safilo Group and Victoria Beckham announce a ten-year global licensing agreement for eyewear collections.
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