Getting nominated and winning a VP Award is a reflection of the love and validation by the Arabian optical fraternity. And this is why optical brands from across the globe take part in this prestigious event year after year — making VP Awards the most celebrated programme in the MENA region’s optical business.
After years of black acetate and classic tortoiseshell, colour is making a confident return to luxury eyewear
Conceived in Berlin and handcrafted in Italy, Kuboraum creates eyewear that blurs the line between design, art and identity
Artificial intelligence is entering the creative process, but can algorithms truly shape the future of eyewear design?
Football may have claimed the headlines, but modern eyewear quietly defined the mood of the FIFA World Cup 2026
SCHNEIDER Optical Machines showcased its latest AI-driven manufacturing innovations at DigiCON 2026 in Germany
Transforming Eye Testing, Frame Selection and Fitting Experience with ZEISS Vision Technology
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