Tag Heuer And Thélios Forge Eyewear Partnership

LVMH’s eyewear segment, Thélios, and Swiss luxury watchmaker Tag Heuer have joined forces to relaunch Tag Heuer Eyewear, reviving the brand’s eyewear production from 2002 to 2016. The partnership will unveil its inaugural collection during LVMH Watch Week on Jan. 29, 2024, followed by an official launch event in Milan on Feb. 1, 2024. 

Thélios CEO, Alessandro Zanardo, expressed anticipation for Tag Heuer’s return, emphasizing shared values of excellence and design. Tag Heuer CEO, Frédéric Arnault, aims to redefine eyewear standards, heralding avant-garde designs and cutting-edge materials, marking a significant expansion beyond the traditional watchmaking world.

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