After sharing his expert views on the current state of affairs in optical business, here’s Pragnesh Gangar talking about what he calls a paradigm change that required in making the business atmosphere better
A Paradigm Shift
What if we could shift the idea of eyewear from the notion of products to Eye Care which is essentially an experience? How might we reframe the Eye Care from a need to a necessity, with a Care before Cure approach? How might we, as traditional opticians, be the heroes and expert care givers?
