Siraj Bolar, Editor-in-Chief, VisionPlus Magazine talks to Baudouin Series, Managing Director – ZEISS Vision Care, Middle East & Africa.
From the legacy of the company to its mission, challenges and future plans Baudouin sheds light on various aspects that will pave the way for the brand in the years to come.
ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated an impressive annual revenue across all segments.
Elaborating on this upward trend Baudouin said, “Last fiscal year we closed our numbers with 35% growth compared to pre covid. And we grew in all the markets. And we were able to create very strong partnerships with key customers.”
ZEISS for customers
For its customers, ZEISS develops, produces and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world’s leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses and binoculars.
“ZEISS is a pioneer in scientific optics. We continue to challenge the limit of humacaren imagination,” added Baudouin Series reiterating ZEISS’s commitment towards working for its customers.
ZEISS in the Middle East
The Middle East has always been an important focus area for ZEISS. In fact, three years ago, the brand decided to enter the UAE without a distributor – it is still regarded as a milestone achievement. Reiterating the sentiment, Baudouin said,”UAE is a rapidly developing economic country. When strong leadership comes up with great initiatives, execution happens fast. Things change very fast here. And we as a company are very flexible to capture opportunities.”
And the road ahead
Backed by exhaustive knowledge, research and technical expertise, ZEISS has always focused on becoming the market leader – the main contributor for better eye care services in the region. Adding further Baudouin said, “The upcoming ZEISS Vision Centers will be an absolute lighthouse for the industry. We are opening up new markets, like in Africa, which means more people will have access to vision care.”
As the world’s leading manufacturer of precision optics, ZEISS combines technical expertise and innovative ideas into exceptional visual experiences. Prepare to be astounded by solutions that are much more than lenses!