VP Arabia Jul-Sep 2022

EditorSpeak

VisionPlus EXPO is almost here and to say that I am excited would be an understatement! It’s our second year and it’s a lot of promise to eventually turn into one of the more prominent shows for the industry. Stay tuned and be sure to visit.

Coming to this issue, we have Atissa Tadjadod, Brand Director – Silhouette, sharing with us the company’s new brand communication strategy in In Focus. We have a feature on VP Awards and VP Academy, two important parts of VisionPlus EXPO that you can look forward to this October.

Other than that, we ‘One Frame Fits All’ in Trends, an article on clear and transparent frames that seems to suit everyone and every occassion. In Brand Profile, we feature Tod’s a very exciting brand and then we have Sheri Pais, helping us navigate the digital world in Simply Social.

And as usual Galleria, Off The Shelf, Blogspot and CelebWatch will keep you up to date with all the happenings in the world of eyewear. See you soon at VisionPlus EXPO, Dubai

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