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The much-anticipated celebration of the Middle Eastern optical business — VP Awards Arabia will now be hosted in Egypt in association with the Cairo International Fair. As expected, the Awards promise all the pomp, fun and excitement that it has been synonymous with over the last four years…
A night bursting at the seams with ‘awespiring’ rewards, celebration and inspiration is finally here! We, the team of VisionPlus, are delighted to announce the return of the biggest, most prestigious and anticipated celebration of Middle Eastern optical business ‘VP Awards’ this time in Cairo, Egypt. We invite you to come and join the celebrations!
At VisionPlus, we believe that the best should be rewarded and the excellence in the optical industry should be celebrated. VP Awards 2019 is this belief turned into reality. It’s a step forward, towards recognising the efforts and achievements of the members of the optical trade, just like we did in our previous years. So mark your calendars now! We promise that a night of grand celebration, knowledge and excellence awaits you.
In order to make your experience more productive and inspiring, VisionPlus Awards 2019 has associated with Cairo International Optical Fair (CIO). CIO is one of the most celebrated events in the optical industry. After gaining exposure in the first session, which actually resulted in the growth of the commercial market in the region, CIO is all geared up to host the next session. The award ceremony will be held on the second day of the CIO exhibition.
Brand owners or their licensed distributors in the MENA region can submit their entries online on the VP Awards portal. There is no limit to the number of entries that can be submitted. The first round of nominations will be selected by a special jury comprising of extremely knowledgeable, experienced and influential people of the eye-wear industry.
The online voting process for opticians will begin after the top 5 nominations are selected by the jury. Opticians and practitioners from all across the region will get an opportunity to vote for the brands that according to them reflected the taste of the customers in the best possible way. The best and most voted brands will be honored on stage at the gala award ceremony as they take home the coveted VP Awards trophy.
The winners will be announced under the categories of:
Best New Spectacle Frame (Luxury, Designer, Niche, Popular )
Best New Sunglass Model (Luxury, Designer, Niche, Popular )
Best New Sports Eyewear
Best New Children’s Eyewear
Most Popular Lens (Progressive, Best Value)
Most Popular Lens Coating/Value Add
Most Popular Contact Lens (Ophthalmic, Coloured)
Best Value Enhancer (Retail, Lab)
Special Jury Award
Sneaking into the history of VP Awards, the first session of VisionPlus Awards was conducted in India on 9th March 2014. It was one of the first initiatives of its kind. The award ceremony was carried out successfully and appreciated by opticians and practitioners of optical fraternity as well as the participating brands.
Followed by the first successful session, VP Awards moved to Dubai — where it was hosted in UAE on 25th November 2014 in collaboration with the DWTC’s Vision-X. VP Awards has since continued to be one of the most important events of the optical industry. With tremendous support from some of the leading brands across the globe, VP Awards came amid rising oceans.
The 2019 edition comprises of all the fun, excitement as well as motivation that it has been promising for all the previous sessions and much more.
The second session of The Cairo International Optical Fair (CIO) will be held from 12th – 14th April 2019, where the awards ceremony will be conducted on the second day of the exhibition (13th April 2019) at the hotel Royal Maxim Kempinski Cairo, Egypt.
Read this article in : العربية