Calvin Klein introduces the Calvin Klein X Flexon eyewear collection
Calvin Klein announced an exclusive new men’s optical capsule collection available now.
The new Calvin Klein X Flexon collection combines classic on-trend shapes, iconic to the Calvin Klein brand, designed with the added benefits of technologically advanced Flexon titanium memory metal. Adding Flexon to these lightweight designs allows the frames to be flexed, bent or twisted, but are capable of returning to their original shape, while providing a comfortable and easy fit in the bridge and temples.
The Calvin Klein X Flexon collection combines modern designs and innovative materials to appeal to a tech-savvy, fashion-forward consumer. The lightweight yet durable collection consists of key men’s optical styles which feature an array of colours in gradient horn materials, semi-rimless designs, and a sleek, new temple concept displaying a negative space effect.
The new collection targets a male audience of Calvin Klein brand loyalists who seek-out innovative products. This customer desires a frame that is durable, fashionable, innovative and well-made.