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Unique paths, universal emotions: the Ray-Ban #ProudToBelong campaign highlights the human moments that connects consumers and let’s find their sense of belonging.
From trend-topping style to authentic cult status, Ray-Ban is all set to rock the season with a ground-breaking collection that is #ProudToBelong. Changing up the most iconic shapes and total legends with innovative shades and contemporary lines, this iconic brand never fails to surprise.
When it’s a real legend, it doesn’t have to be bold to make a come-back, and the ’70s retro revamp, RB1971 is no exception. Playing up the fine metal rims of the oversized square shape, new ‘Evolve’ gradient lenses that add contemporary colours to any shades with head-turning style.
What comes around, goes around, and when it does, it’s total. Total colour, total style and totally made to play. Upbeat fashion comes full circle on RB4304, with fresh-faced style, light-at-heart colour and easy to wear appeal.
The original aviator is back with a cool new sidekick. Taking the high-flying pilot to new heights, matte colour profiles trace the iconic metal rims, framing the cool new light mirror effect of double mirror crystal gradient shades with high-definition, contemporary style with an absolute brand appeal.
A podium protagonist from 1965, the Olympian hasn’t lost a second on its stride. With its wrapped metal curves and sporty feel, this one of a kind design gives any look absolute Ray-Ban style. Framing its 21st-century comeback with a fresh selection of demi-shine colours, this style features both iconic blue and new gradient shades for on-trend street attitude.
Lighter, finer and stronger than ever, Ray-Bn reimagines total metal with a trendy take on the ing-edge style. Starting from the lenses, this low-profile oval optical shape offers a fresh made-to-succeed look, while contemporary matt finishes and fine-tuned colour profiles put smart back in the spotlight.
RX2185V – Wayfarer II
Paired down and rounded up, this fresh, modern style reworks a legendary Ray-Ban shape with effortless style. Whether it’s in timeless black or classic havana with playful colour layers, let this new icon frame everything you’re looking for, and more.
Contemporary angles add a quirky edge to this fine, wide-eyed optical style. With its eye-catching six-sided shapes, the polished acetate frame is sure to steal the attention of whoever looks your way.
Light, yet powerful, this super-slim acetate frame puts stylish confidence into perspective with an edgy new angular design. Given the daring shape time-tested credibility, glowing red, yellow or beige havanas and polished black put an unconventional classic-modern spin on contemporary design for easy to wear, everyday style.