Starting Fall 2016, Komono introduces a collection of optical frames, exclusively available at selected opticians worldwide
Komono feels very confident to translate its experience into Komono Opticals. Raf Maes, co-founder of Komono says, “We choose to bring Komono Opticals exclusively to opticians. Nobody should compromise on quality and know-how when it comes to eyecare. The opticians bring their expertise, Komono brings contemporary styles and superb quality at a competitive price point.”
Komono Opticals consist of 60 specifically developed products spread over 13 new styles like The Jordan, The Sherman and The Harris. All styles are made of premium Italian acetate, stainless steel or mixed styles. The collection follows the brands proven vision, and challenges opticians to introduce Komono’s contemporary ‘design thinking’.
The first series of the new Komono Opticals line was showcased at the SILMO optical trade show in Paris.
The line is exclusively available starting October 2016 and will be followed by a campaign highlighting the importance of the partnership with opticians. Raf Maes says, “This expansion into optical frames is a natural evolution for the brand and deepens Komono’s mantra that is ‘a perfect balance of timing and vision’.”
Komono means ‘small things’ in Japanese. The Antwerp based brand was founded in 2009 by designers Raf Maes and Anton Janssens. In their collections, they combine a deep interest in travel and culture with a Belgian dedication to quality and design.