A special video has been shot for the MAX & Co. spring/summer 2014/2015 eye-wear collection
MAX&Co. presents ‘SUNNY DAY SHADES’, a special video dedicated to the brand’s new Spring Summer 2014 eye-wear collection. The project shines the spotlight on the world of fashion, starring three popular, world-renowned fashion bloggers: Italian blogger Erika Boldrin from myfreechoice.net, Brazilian blogger Caroline Celico from carolcelico.com and Russian blogger Maria Kolosova from kyklamasha.com. These three true eye-wear lovers interpret the exclusive eyewear models according to their own unique style.
This powerful and vibrant video, accompanied by a cool, fast-paced beat, features flashes of the three it-girls wearing the new sunglasses, a must-have accessory to complement their look.
“It’s all about sunny day shades!” The new video, tinged with bright, lively colors recalling the collection’s vibrant palette, conveys energy and glamour, perfectly reflecting the new eye-wear models’ dynamic personality: the MAX&Co. Spring Summer 2014 eye-wear collection embodies the brand’s fashionable attitude, reinterpreting past inspirations and new trends to create a unique, original style. The new sunglasses collection is designed for women who want to astonish and be astonished, viewing the world from behind their glasses and always being in the spotlight.
