The Tommy Hilfiger Group, introduces the 2013 eyewear collection, manufactured by Safilo Group S.p.A.
The new collection of men’s and women’s sunglasses and optical frames features classic inspirations and easy-to-wear shapes in combinations of red, white and blue that reflect Tommy Hilfiger’s iconic color palette, and the brand’s classic, American, cool style.
The collection draws inspiration from the global advertising campaign “le vöyãge seafãr-iüs”. Featuring The Hilfigers – the beloved all-American family at the heart of the brand’s marketing strategy – the campaign takes the notorious group of eclectic characters onto the high seas. The sunglasses and optical frames play with traditional color ways and the brand’s iconic preppy details to create styles that are perfect for a day of nautical adventure and fun in the sun.
This square-shaped, unisex sunglass model gives a new twist to Tommy Hilfiger’s classic American cool inspiration. Adjusted for a specially designed Asian fit, this model is available in shades of black, grey with brown wood, Havana and red wood and yellow with grey wood.
This round-shaped sunglass model features retro inspirations and a vintage design. The acetate front is given an interesting contrast with metal effect temples featuring specialty photoengraved pins on both sides. Vibrant color blocking in contrasting shades of coral/Havana and crystal/blue gives this iconic unisex model a fresh twist.