Polaroid Eyewear pioneers polarized lens technology and is a worldwide leader in eye-care and optics. The name Polaroid refers to the invention that changed the world of technology and optics – especially the polarized lenses.
It was 1929 when the scientist Edwin Land invented the first synthetic polarizing filter, a breakthrough invention that is still the basis of all polarized eyewear, photo lenses and screens manufactured today. Since then Polaroid continues to research into technology and design, evolving its great expertise to achieve even better results in terms of eye protection, clarity of vision and wearable comfort.
Over the years Polaroid has strengthened its reputation as a world leader in polarized lens technology and is one of the world’s best known and most trusted eyewear brands.
In April 2012, Polaroid Eyewear joined the Safilo Group. The proprietary brand’s portfolio has been enriched by this iconic brand with its extraordinary history of innovation and passion.
Today Polaroid is the key brand for those who want to wear timelessly stylistic and high quality lenses in a unique combination of technical performance and inspiring design. Every pair of sunglasses features premium Polaroid UltraSight™ polarized lenses to ensure perfect vision, high protection and comfort at its best. Polaroid covers different product categories with different price ranges: polarized sunglasses, children’s sunglasses, clip-ons, sun covers, premium 3D glasses and also optical frames (selected countries only)