HOYA’s partnership will enable ECPs worldwide to launch a new way of connecting with patients which focuses on the preservation of eye health
In US, HOYA will be piloting this program with i-Optics and a selected group of independent practices. This is to determine the best, most effective way to leverage the EasyScan device for the betterment of the independent optometric practice and their patients. Barney Dougher, President and CEO of HOYA Vision Care, US stated, “We believe an opportunity exists to help patients better understand the potential effects of increased exposure to blue light, monitor retinal health and clearly differentiate the independent practice.”
The key is to develop this concept first by gaining feedback directly from optometrists and their staff.