100% Optical 2014 : Set To Take The Lead On Lenses

This first global annual optical show to be held at ExCeL London in February, 16 – 18, 2014 will feature cutting-edge technology and an extensive educational programme across the ophthalmic lens and contact lens sectors. 


Leading international suppliers and manufacturers of lenses and related products including; Shamir, Safilens, No 7 Contact Lenses, Waterside Laboratories, Six Six Contacts, Moorfields Pharmaceuticals, Anglo Italian, CVDW and Jack Allen, are all showing their latest ranges and innovations in London at 100% Optical.

With so many high profile companies participating and an extensive educational programme, in the form of a unique ‘Lens Hub’, 100% Optical is attracting thousands of optical experts.  Many of whom have already registered to attend the event with the objective of gaining critical knowledge and insight into the ophthalmic lens and contact lens specialist areas.

Enzo Bruno, managing director of Safilens Srl comments on his company’s presence at 100% Optical in February: “Committed to ensuring CL wearers across the world have the opportunity to experience the benefits of our advanced Fusion technology lenses, Safilens are proud to be exhibiting at this prestigious UK event. We recognise the importance of the UK market as a vision care centre of excellence and the highly professional services offered to wearers. We look forward to working with 100% Optical.”

“100% Optical will provide us with the perfect platform to showcase our unique and diverse portfolio of products.” says general manager of Shamir UK, Phil Bareham. He adds: “We are immensely proud of our ability to support our customers, not only with traditional mainstream lenses, but also with bespoke tailored options for all lifestyles and activities.”

A  Look at the Lens Hub

The Lens Hub will be strategically positioned at the heart of 100% Optical’s Contact and Ophthalmic Lens Hall. Covering key topics in the Ophthalmic and Contact lenses sectors, this educational area will offer visitors the chance to pre book seminars and workshops with a range of industry leading speakers on subjects from;  dementia awareness to understanding the latest regulations, a look at new contact lens technology and staying on the right side of the law. Importantly, the majority of seminars will be CET qualifying and pre-booking is highly recommended as the Lens Hub is designed to be intimate, with around 30 places per seminar.

BCLA’s Ian Cameron’s session entitled, I’ve got the stigmata, Doctor!  Communication & CLs, sponsored by BCLA, is among the many Lens Hub highlights:

Ophthalmic Lenses

  • Paul Adler – Tips for Toddlers
  • Phil Gilbert – Understanding BSI, EN and ISO Standards and A Look At Why We Need Them
  • Jessa/Louise Gow – Can I Have Stronger Glasses? Confidently managing patients with low vision needs
  • Lindsay Small – Why Training is Essential for the Practice Team
  • Stephen Kill/Scott Watkin – Now you see me, now you don’t: How to increase eye care access for patients with learning disabilities – sponsor :SeeAbility
  • Sarah Morgan – support staff training

Contact Lenses

  • David Bennett – presbyopic RGP
  • The AOP’s guide to staying on the right side of the law (and the GOC)
  • Ian Cameron – “I’ve got the stigmata, Doctor!” – Communication & CLs – sponsor :BCLA
  • Dementia Awareness – sponsor :UCL
  • Ken Pullum – sponsor: Jack Allen

In addition to the Lens Hub, lenses will feature strongly in the 100% Optical Main Stage key note sessions.  Professor Brien Holden (PhD DSc OAM), world leader in vision science, eye health and elimination of vision impairment and avoidable blindness, will discuss the topic and Dr Eef van de Worp (BOptom, PhD, FAAO, FIACLE, FBCLA, FSLS) Associate Researcher, University of Maastricht,will focus on the lost art of soft contact lens fitting during his presentation.

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