BHVI Embarks On A New Program For Growth

Brien Holden Vision Institute is embarking on a new strategic roadmap for our organisation. This process included realigning our organisational structure. The team thanks all of those who have recently left BHVI for their significant contributions and wish them well in all future endeavours.

BHVI’s science arm, VisionCRC, brings 25 years of innovative STEM expertise to BHVI, translating innovative research into commercially successful products. We are excited to announce that Dr Arthur Back joins BHVI as Managing Director of VisionCRC. Under the leadership of Dr Back and Professor Padmaja Sankaridurg, they will continue to build an innovative R&D organisation, cementing their exceptional track record and developing sustainable, collaborative, commercial models. Additionally, they are building new revenue streams through the growth of professional services business providing Myopia management and education programs, globally.

Yvette Waddell, CEO of BHVI said: “We are excited to have Dr Arthur Back join us. Dr Back invented more than 60 patents and commercialised 18 products while he was Chief Technology Officer at CooperVision. Combined with the expertise of Professor Sankaridurg, a pioneer in the field of Myopia research, we are at the forefront of our industry”. To support the science, marketing agency Brand New You, will be a new marketing partner and will bring a fresh direction to the brand and how it engages with the public. All the finances are in the hands of KPMG.

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