Vision Rx Lab Introduces Nova HD Lens

Nova HD lens is customised to suit  one’s lifestyle and will be launched in Silmo, 2014

Nova HD New Campaign
Nova HD New Campaign

Vision Rx Lab, an internationally acclaimed ophthalmic lens manufacturer has announced that it will be launching its most superior lens-Nova HD along with its most advanced coating Satin+ Blue during the SILMO 2014 trade show, which is scheduled to happen between 26 and 29 September, 2014 in Paris, France.

Nova HD is a revolutionary high end progressive lens that is custom designed to suit the lifestyle requirements of the wearer. Not only does it provide high definition natural vision with a 20 per cent wider viewing zone near the periphery but will also provide optimal viewing comfort for every visual range and activity.

Additionally it will offer special focus in the 40-70 cm range, needed for viewing today’s handheld devices such as smart phones, tablets, laptops, digital cameras, etc. Nova HD with its superior technology is set to take the ophthalmic lens standards to a new level.

According to Vision Rx Lab’s CEO Mr Sanjiv Kumar Gupta, “Nova HD is ground breaking innovation that not only provides clear and sharp vision to the wearer, but also delivers great comfort which is essential for prolong usage.”

Satin+ Blue coating on the other hand is a pioneering next generation coating that screens out harmful Blue UV light emitted by today’s various digital devices such as tablets, laptops, mobile phones, etc. Not only it will provide better contrast but will also help reduce visual fatigue. In addition to its ability to provide protection against blue light, it will also offer some additional features such as super-hydrophobic, anti-scratch, anti-static, anti-reflection and smudge resistant.

The company plans to introduce these two products in different markets including the Middle East, India, USA and several countries across Europe.


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