The third edition of Vision-X VisionPlus Awards 2016 was another starry night when the leading brands of the eyewear industry walked away with the trophies in hand and happiness in the hearts…
The optical industry has witnessed another set of new innovation and creativity this year. The third edition of the Vision-X VP Awards – a joint initiative between VisionPlus Arabia Magazine and the organisers of Vision-X Dubai, aimed at recognising the best products in the optical industry, the winners were announced at a gala night held on 25th October, 2016.
Introduced as a new concept two years back, the awards received an overwhelming response in terms of participation from some of the leading brands in the optical industry across the globe, this year as well. The awards were hosted amidst a lot of excitement and fun that filled the evening as the winner’s league of the optical industry could be seen gleaming with pride.
Here is a reminiscence of the moments from the award ceremony of all the participants smiling in awe after receiving the awards.
Hosted at the luxurious Dubai World Trade Centre, the Jury Meet saw the big names of the optical industry, like Saeed Emam and Khaled Mahmoud of Magrabi Optical, Mushtaq Ahmed and Mathews Jacob of Yateem Opticians, Rayan Rouhani of Saudi Optic House, Saleh Al Shawa of Al Jaber Optical, Murad of Grand Optics, Ethan Shafiei and Joseph Ibrahim from Qatar Optics, coming together to access the various entries in each category. The atmosphere was nothing less than exciting as the experts from the optical trade convened to identify the latest trends and put together the nomination from the pool of entries received in each category. shortlisting the best in eyewear and eye care technology that the opticians in the Middle East should be voting for!
Hundreds of entries spanning seventeen different categories passed through their expert scrutiny. The top 5 products in each category were announced as nominees and were available for online and offline voting.
“VXVP Awards is a great initiative and it has surely helped in raising the bar for eyewear products in the Middle East. This year, the collections we analysed was indeed very impressive particularly the luxury segment where we saw some really impressive entries. Indeed I am very happy to be a part of the event”, said one of the jury members.
The primary focus of the Jury Meet was on ensuring that all products were reviewed by the best in the industry and by those who truly understand the criteria on which a product should be assessed. Thanks to the unique algorithm that VisionPlus Magazine has created and successfully implemented over the years , every product got its points based on criteria that were unique to the particular category.
The analysis by a panel ensured that there was no bias being exercised towards any of the entries.
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Limited edition Bentley sunglasses made with Platinum and diamonds, this piece is completely handmade.