Nomination Round Concludes Successfully At VP Awards Jury Meet – Excitement Continues

The VP Awards Jury meet witnessed the jury members checking and inspecting each entry before declaring it nomination-worthy for online voting that starts on January 1st 2014. 

VP Awards Jury checking and inspecting each entry

Excitement continues post nomination round at the Jury Meeting, held on 27th December 2013 at – Marigold Business Centre, J W Marriott, Juhu, Mumbai.

The day long event witnessed the jury excited and gladly surprised as they saw numerous entries ready to be rated and eventually nominated. The VP Awards being a first of a kind initiative, Mr Siraj Bolar, CEO of FourPlus Media and Editor-in-Chief of VisionPlus, expresses his delight on the steady completion of the nomination round. The vision and effort behind the whole show is coming alive, the Jury Meet being one of the steps of the meticulous approach of the VP Awards team.

It was indeed a demanding day for the jury as they went through each and every product with precision and showing great attention to detail. The products were scrutinized on a scale of 1 to 5, as per the researched criteria. The pre-defined criteria were separate for the 25 categories,  ideated upon keeping in mind the expectations and experiences of the opticians according to the market study.

The nominations has concluded for the 25 categories and the gates will be opened on January 1 2014 for the public online voting. The optical fraternity seems to be excited as this event will take the industry to a newer level and shall tap into the immense potential that has been explored only outside India.

The names of the jury was well preserved with an intention to keep the unbiased ratings and nominations, only to be declared on the day of the Jury Meet. The select jury are the key players of the optical fraternity, well known for their contribution and experience in the industry.

VP Awards esteemed jury members:

The numerous entries received consists of international and national brands, to name few of the international brands – Carl Zeiss, Carerra, Mont Blanc, Diesel, and Chopard. And some of the participating Indian brands  – Scott, Sprint, Idee, Image, Suprol, and Nevo.

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Optical business in India has the potential to grow far beyond the size that it is currently limited to — not just in volumes, but in terms of quality too. This VP Awards initiative by FourPlus Media opens an informal, yet inclusive, channel of communication from the opticians to the distributors and brands, bridging all previous gaps.

If the Indian film industry has its Filmfare and IIFA awards, why should the Indian optical industry be left behind? Presenting VP Awards — the first of its kind awards for the Indian optical business from none other than FourPlus Media. With its flagship publication VisionPlus ( previously known as OpticPlus) and its recently launched You&Eye magazine, FourPlus Media has been widely appreciated for achieving its goal of making a difference in the optical trade and industry in India, Middle East and South East Asia.

VP Awards is yet another step forward. This latest initiative is aimed at recognising the efforts and achievements of some of the most successful personalities and business houses of the Indian optical fraternity. But more importantly, it gives opticians across India, a voice. They now have an opportunity to vote for products and brands that they feel best reflect the tastes of their customers.

This, of course, is the most crucial aspect for any optical business, and is directly related to the sales and profitability of every optical retail business. “ Besides this,” says Mr Siraj Bolar, CEO of FourPlus Media and Editor-in-Chief of VisionPlus, “VP Awards gives each optician a clearer picture of what the market, as a whole, is moving towards. It helps them plan their moves and align themselves with the leading opticians in the country.” While the entries for the awards have been pouring in at the VisionPlus office, the final nominations would be announced at the end of the year, by a select jury panel comprising eminent opticians from the country.

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