Online Eyewear Vs Retail Opticians

Despite a strong brand and visibility in the marketplace, e-commerce players maintain a very small share of the highly fragmented eyewear market… Views as expressed and contributed by Pragnesh Gangar

In India, initially the e-commerce based eyewear segment was considered to be a lucrative sector, but it hasn’t lived up to expectations especially when compared to the success of e-commerce in other industries. 

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