Online Eyewear Vs Retail Opticians

Despite a strong brand and visibility in the marketplace, e-commerce players maintain a very small share of the highly fragmented eyewear market… Views as expressed and contributed by Pragnesh Gangar

In India, initially the e-commerce based eyewear segment was considered to be a lucrative sector, but it hasn’t lived up to expectations especially when compared to the success of e-commerce in other industries. 

Current Issues

India

Arabia


South East Asia

[embedyt]https://www.youtube.com/watch?v=Qs7XfBYQ61g[/embedyt]


[embedyt]https://youtu.be/Sl9oJYGMNpg[/embedyt]