From embracing the new norms of masking, social distancing and sanitising to the accelerated digitisation, the pandemic has many positives-even for the optical trade. India’s eyewear industry grew, evolved and expanded its footprint over the last decade until the pandemic hit. This growth was a result of a number of factors such as funding from external parties and modernisation entering the industry coupled with the rising demand for eyewear in terms of sales volume.
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