Time For Paradigm Shift In Indian Optical Trade?

Pragnesh Gangar shares his views on whether the Indian optical industry has joined the movement to shift focus from the product oriented Eyewear to experience oriented Eyecare

From embracing the new norms of masking, social distancing and sanitising to the accelerated digitisation, the pandemic has many positives-even for the optical trade. India’s eyewear industry grew, evolved and expanded its footprint over the last decade until the pandemic hit. This growth was a result of a number of factors such as funding from external parties and modernisation entering the industry coupled with the rising demand for eyewear in terms of sales volume.

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