Bend It Like Nike Flexon Hyper Collection

Nike’s Flexon Hyper collection bends the rules of the game with flexible frames

NIKE 4258
NIKE 4258

Nike Vision has introduced its range of Nike Flexon Hyper collection, a new line that combines the wearable style and light-weight comfort of plastic-framed eyewear with the progressive strength and flexibility of advanced memory metal called Flexon which is an advanced titanium alloy with revolutionary memory properties that can bend and return to its original shape. Eyeglass frames made with Flexon memory metal deliver the consistent fit and durability demanded by active people. Flexon frames are also 25 per cent lighter than other conventional metals—providing even better comfort and performance, from sport to life.

Designed specifically for active people who are tough on their frames, the Nike Flexon Hyper collection is built with a dual-injected manufacturing process featuring a TR-70 chassis sealed inside rubber, with Nike Flexon encased in the nose-bridge. All three materials are ultra light-weight and flexible, and thanks to Nike Flexon’s innovative memory properties, the frames can bend, but are engineered to return to the original fit and shape. The result? Comfortable, more durable frames that are designed to take on the abuse of life. “The main goal was to completely reshape the look and feel of Flexon by creating something fun, flexible and irreverent—but also at the top of its game,” says Carl Allen, Marchon Eyewear Senior Designer.

The Nike Flexon Hyper collection comprises two youthful, wearable shapes, NIKE 4258 and NIKE 4259. Both styles feature a waffle tread pattern and cantilevered hinges where hits of accent color revealed the dual-injected inner frame material. The same accent color also lines the lens grooves.

NIKE 4258 is available in Black and Photo Blue, Dark Magnet Grey and Volt, Space Blue and Hyper Jade.
NIKE 4259 is available in Black and Volt, Dark Magnet Grey and Black, Cargo Khaki and Hyper Crimson.

The Nike Flexon Hyper campaign will hit stores in September, with PGA® Player Of The Year and four-time PGA Major Winner Rory McIlroy, as the face of the campaign.


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